Capcom goes Hollywood
Publisher considering more movie-based games as a way to bring in broader audiences and offset escalating game costs.
There has been overlap between the game and film industries for some time, but Capcom wants to take that relationship one step further. The publisher will be expanding its presence in Los Angeles, and is considering bringing staff over from its Japanese headquarters in order to better secure movie licences for games, its senior vice president of licensing, Germaine Gioia, told The Hollywood Reporter.
The company hired Gioia, formerly VP of licensing at THQ, to work with movie studios to find properties that will work well as games. The reason behind this initiative is the rising costs for game development on next-gen platforms, which can reach between $10-12 million per title, Gioia said. With development costs that high, Capcom wants to reach as broad an audience as possible--and movie tie-ins are one way of doing this.
"I think it is becoming clear that the very largest successful publishers are delivering more and more of a balance to the marketplace," Gioia said. "They need [not only] their own intellectual property and good solid original development but [also] licensed product that can reach across cultures."
Gioia said that Capcom wouldn't be abandoning its core gaming franchises. However, games based on Hollywood licenses would be created by the same development teams as Capcom's original properties.
While the company is not known for movie-based games, Capcom is not a complete stranger to Hollywood. Its Resident Evil franchise has already spawned two movies: 2002's Resident Evil and its 2004 sequel, Resident Evil: Apocalypse. There is a third movie currently in postproduction, which is due to be released later this year. The company is also working with Hyde Park Entertainment on a new Street Fighter movie featuring Chun Li as the central character. The film rights to Onimusha and Devil May Cry have also been sold by the company.
Content you might like…
-
Ninja Gaiden II Review

This action-packed sequel isn't quite up to the standards of its precursors, but it's still a brutal blast.
- Jun 3, 2008
Users who looked at this article also looked at these content items.
Hot Stories
Newsmakers
-
Tekken 6 Interview: Katsuhiro Harada
The father of the fighting franchise's discusses the new characters and mechanics, development difficulties, downloadable content plans, and the series' evolution. Full Story
- Posted Nov 3, 2009 1:47 pm AEST
-
BioShock 2 Interview: Two Characters
Creative director Jordan Thomas discusses two non-player characters from the upcoming BioShock 2. Full Story
- Posted Nov 3, 2009 8:43 am AEST
Featured Stories
-
Modern Warfare 2 breaks GameStop preorder record
Activision and Infinity Ward's anticipated military FPS becomes most anticipated game in specialty retailer's history. Full Story
- Posted Nov 4, 2009 4:57 am AEST
- 678 Comments
-
Rock Band franchise unprofitable in Q3
Despite "strong" start of Beatles, Viacom CEO says MTV Games and Harmonix's rhythm game series negatively impacted margins during July-Sept. period. Full Story
- Posted Nov 5, 2009 4:44 am AEST
- 126 Comments
-
No Doubt belts out Band Hero lawsuit
Gwen Stefani and company claim Activision had no contractual right to allow group's in-game avatars to be used to perform other artists' songs. Full Story
- Posted Nov 5, 2009 12:00 pm AEST
- 233 Comments
-
Thor, Captain America games due in 2011
Marvel reveals Sega titles will bookend a busy summer season for interactive adaptations of comic company's films. Full Story
- Posted Nov 4, 2009 7:23 am AEST
- 90 Comments
-
Xbox Live Rewards program launches
[UPDATE] Microsoft unveils invite-only program that lets XBL Gold subscribers get MS points for renewing subscriptions, taking surveys, buying items on XBL Marketplace. Full Story
- Posted Nov 4, 2009 8:59 am AEST
- 226 Comments
Related Game
- Capcom
- Horror Action Adventure
- Release: Mar 12, 2009 »
- Classification Board: Mature Accompanied





199 Comments
Sign in / Sign up