Nintendo names new US execs

Cammie Dunaway tapped to fill Fils-Aime's old role as head of marketing; Shigeyuki Takahashi named to special assignment position.

With this year's high-profile departures of George Harrison, Perrin Kaplan, and Beth Llewellyn, Nintendo of America has some space to fill in its executive directory. The company today announced that two open slots have been claimed. Cammie Dunaway has been named executive vice president of sales and marketing, and Shigeyuki Takahashi will come onboard as executive vice president, special assignment.

Dunaway is taking on the sales and marketing role that was vacated by current NOA president and COO Reggie Fils-Aime when he took the reins of the company in May of last year. She will be responsible for all Nintendo sales and marketing in the US, Canada, and Latin America, and will report directly to Fils-Aime himself. Dunaway has more than two decades of experience and numerous accolades in marketing, most recently as chief marketing officer for Yahoo!

Currently the president of Nintendo Research, Inc., Takahashi has been responsible for assessing the company's future business expansion in North America. In his new role reporting to NOA CEO and chairman Tatsumi Kimishima, Takahashi will "conduct special research activities and provide perspective to the sales and marketing department using his accumulated knowledge."

Dunaway takes over the sales and marketing operations November 5, whereas Takahashi assumes his new role November 1.

32 Comments

  • MasterChief725

    Posted Oct 26, 2007 5:02 pm PT

    hmm....how much will this change nintendo?

  • jazilla

    Posted Oct 25, 2007 11:20 pm PT

    I wonder if there are movie studio forums where 12 year olds argue that 20th century fox is way better than dreamworks?

  • KingChainz31684

    Posted Oct 25, 2007 10:35 pm PT

    i am happy about the replacements cuz these 2 are over qualified and harrison was the biggest loss the other 2 i have actually thought to do an awful job just like letting a gamelike zack and wiki sneak under the radar to finish their stay with nintendo that was a huge mistake its an awesome title that i don't know if many people know about that don't spend lots of time on website reading up

  • MacBrother

    Posted Oct 25, 2007 10:19 pm PT

    Nintendo is going to dominate this generation. With hardware this hot and execs so well qualified, they'd have to stop making good games to fail.

  • Acemaster27

    Posted Oct 25, 2007 10:00 pm PT

    Alright Dunaway and Takahashi, good luck, and I had better not lose in any console generations like we did with the GCN. It was a fun system, but it got owned by the lemms and cows.

    I dont want anymore of that. Stay out of last place. And go ahead and try for first while your at it.

  • Zerosumgame

    Posted Oct 25, 2007 7:42 pm PT

    I see an important purpose for Nintendo to exist in the US is to keep the desperate for entertainment population in check.

  • jakob_187

    Posted Oct 25, 2007 7:30 pm PT

    With the work that Cammie has done over the years for marketing with Frito-Lay and Yahoo!, don't find it surprising when you see her really pushing Nintendo to its maximum capabilities of market penetration.

    And it's sweet to hear that some already inside of Nintendo's outfit is getting the bump up to CEO.

    Nintendo just got a whole lot stronger than they were before.

  • teknicz

    Posted Oct 25, 2007 4:06 pm PT

    With Nintendo being as strong as it is now, I imagine it couldn't do any worse, regardless of who was chosen to take the positions.

    In any case, welcome aboard, new folks, and best wishes to a prosperous future.

  • killeryoda85

    Posted Oct 25, 2007 2:35 pm PT

    nintendo cant do much wrong at the moment

  • bernieberry

    Posted Oct 25, 2007 1:46 pm PT

    Sounds like some strong players coming aboard.

  • MadGamer132

    Posted Oct 25, 2007 1:43 pm PT

    that's good news.

  • Agreb91

    Posted Oct 25, 2007 1:21 pm PT

    I hope they like their new jobs.

  • ocdog45 posted Oct 25, 2007 12:24 pm PT (does not meet display criteria. sign in to show)

    ocdog45

    Posted Oct 25, 2007 12:24 pm PT (hide)

    so what

  • Willy105

    Posted Oct 25, 2007 12:13 pm PT

    Let's hope these new folks are good.

  • EternalYoshi

    Posted Oct 25, 2007 11:57 am PT

    OK. Let's see how it goes for them next month.

  • Gamer_152

    Posted Oct 25, 2007 11:48 am PT

    Hopefully this will met yet more rise in the quality of Nintendos games and let's face it, their first party stuff is already golden. Now maybe something can be done about encouraging other companies to perform to the standards companies like Microsoft would expect.

  • RELL1K

    Posted Oct 25, 2007 11:39 am PT

    Maybe they'll start putting out more games with better re-play value.

  • gameHOG325

    Posted Oct 25, 2007 11:17 am PT

    finally maybe they will stop calling me no means no dammit lol ;(

  • Gamer46

    Posted Oct 25, 2007 11:10 am PT

    The only one who they'll have a hard time replacing is Harrison.Llewellyn rarely interviewed and Kaplan came off as someobody who didn't always know what she was talking about, so those two should be easier to replace.

  • kavadias1981

    Posted Oct 25, 2007 11:10 am PT

    Out with old, in with the very cool new! Dunaway and Takahashi really seem to have some great experience under their belts. I look forward to seeing how things turn out.

  • StarFoxA

    Posted Oct 25, 2007 11:09 am PT

    I hope they do well. It sounds like Dunaway has some experience, though, so that's good.

  • styphin

    Posted Oct 25, 2007 10:48 am PT

    Wow this is totally amazing! I can't tell you how much this brightened my entire week!!!! I'm pissing myself with excitement!!!!!!

  • Lord_Daemon

    Posted Oct 25, 2007 10:46 am PT

    Why thank you every so much for the upper-management update! Nobody from within the company was qualified to move up in the food chain eh?

  • langer25

    Posted Oct 25, 2007 10:46 am PT

    ...?

  • jroony96

    Posted Oct 25, 2007 10:39 am PT

    Who cares!?!

  • lamprey263

    Posted Oct 25, 2007 10:37 am PT

    Nintendo shouldn't have moved the marketing group, now they're bringing some green nobodies all because their somebodies decided to stay where they made their home.

  • 1357900

    Posted Oct 25, 2007 10:34 am PT

    This is the first N company-centric artticle where Reggie Fils-Aime was only mentioned thrice: 2 by name, & once by "he". But, new bloods not bad, as long as they fill the shoes, or more, of their predeccessors.

  • LordGavo

    Posted Oct 25, 2007 10:33 am PT

    Ok...

  • dhollis007

    Posted Oct 25, 2007 10:18 am PT

    I was soooo close to getting one of those jobs!

  • McGregor

    Posted Oct 25, 2007 10:14 am PT

    cool

  • ZOnikJJ

    Posted Oct 25, 2007 10:06 am PT

    How nice....

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