Battlefield 3 confirmed
During financial presentation, EA COO John Pleasants reveals DICE is already hard at work on a new installment in the shooter franchise, due sometime during publisher's next fiscal year.
Though it helped put military multiplayer first-person shooters on the map, Electronic Arts' Battlefield franchise has seen itself outsold by the Call of Duty series in recent years. Granted, 2005's Battlefield 2 was a hit--selling more than 1 million units in the US, according to the NPD Group--as was its console spin-off, Battlefield 2: Modern Combat, which sold 1.2 million units domestically on the Xbox 360, Xbox, and PlayStation 2. However, 2007's Call of Duty 4: Modern Warfare was the overall best-selling game of 2007 and has sold more than 8 million units domestically (according to NPD) and more than 15 million units worldwide (according to Activision).
Now, with the release of archrival Activision's Modern Warfare 2--developed by former EA employees at Infinity Ward--looming, EA is planning a comeback in the military shooter sector. Speaking at the William Blair & Company investor conference this week, EA COO John Pleasants revealed that, in addition to this year's sequel to the critically lauded, multiplatinum Battlefield: Bad Company, EA is planning a new installment in its core Battlefield franchise.
"We have a lot of IP in that [shooter] area, and we have not not noticed that Call of Duty has a significant share of that business," Pleasants told analysts during a question-and-answer session. "We are putting a real concentrated effort behind those titles. Battlefield happens to be one of them. ... I've had the luxury of looking at Battlefield 3 over at DICE over in Sweden. I was highly impressed by the way the people were working on that product. That's not for this fiscal year [ending March 31, 2010], but that is a product that is looking very good."
After saying that work on the download-only Battlefield 1943 (due in September) has been "going well," he said the Battlefield franchise is "strengthening and moving to a service model, and it has multiple titles within it which we can lever off of, so I am bullish on the Battlefield franchise, but it's not our only title which we are hoping to gain share with in the shooter category." He offered the forthcoming third-person shooter Army of Two: The 40th Day as another title that would court shooter fans.
Content you might like…
-
Battlefield: Bad Company 2 Multiplayer Hands-On

We hop on a four-wheeler and cruise through the snow in Bad Company 2 multiplayer.
- May 21, 2009
Users who looked at this article also looked at these content items.
Hot Stories
Newsmakers
-
World of Warcraft target of latest suit from PSN plaintiff
San Jose man adds Activision Blizzard to growing list of courtroom opponents, takes issue with MMOG fees, alleges ill effects on mental health, seeks $1 million. Full Story
- Posted Nov 25, 2009 10:58 am AEST
- 772 Comments
-
Top US Nintendo PR exec resigns
VP of corporate affairs Denis Kaigler leaves after less than two years at Nintendo of America; no replacement yet named. Full Story
- Posted Nov 24, 2009 10:26 am AEST
- 114 Comments
Featured Stories
-
Assassin's Creed II slays 1.6 million in one week
Ubisoft says internal sales reports shows critically lauded sequel outselling original by 32 percent. Full Story
- Posted Nov 25, 2009 3:22 am AEST
- 309 Comments
-
Microsoft patents in-game guide system
Researcher's 2008 patent for "User-Powered Always Available Contextual Game Help" shows Microsoft is considering an in-game guide similar to that of New Super Mario Bros. Wii. Full Story
- Posted Nov 25, 2009 11:13 am AEST
- 252 Comments
-
2 million Xbox Live users Facebooked, a-Twitter
Microsoft announces around 10% of its subscribers log onto social networks during first week of 360 integration; 1 million check out Last.fm, 1.7 million peruse Zune video store. Full Story
- Posted Nov 25, 2009 5:27 am AEST
- 141 Comments
-
Datel suing Microsoft over memory-unit lockout
British maker of high-capacity, low-price storage units takes legal action against software giant, accusing it of antitrust violation. Full Story
- Posted Nov 24, 2009 11:28 am AEST
- 517 Comments
-
Modern Warfare 2 classification appealed in Australia
South Australian Attorney-General Michael Atkinson says game allows players to be "virtual terrorists;" Classification Board says no appeal has been received to date. Full Story
- Posted Nov 24, 2009 3:05 pm AEST
- 265 Comments



nicebai1224 posted Jul 11, 2009 6:45 am PT (does not meet display criteria. sign in to show)
gameking5000 posted Jun 16, 2009 11:32 pm PT (does not meet display criteria. sign in to show)