All-New Experience from the Sims Label for the Wii and Nintendo DS

Guildford, UK — May 29, 2008 — The Sims, an Electronic Arts Inc. (NASDAQ: ERTS) Label, today announced the first details for SimCity Creator, exclusively for the Wii and Nintendo DS. SimCity Creator is an open-ended, highly creative game with a sense of humor that allows players to utilize the distinctive gameplay aspects of the Wii and Nintendo DS to create, enjoy and destroy epic cities. The most accessible and light-hearted game from the SimCity franchise, SimCity Creator will ship on September 22, 2008 in North America and on September 19, 2008 in Europe and Asia-Pacific regions. SimCity Creator is designed to be a city-game experience for families and players of all ages!

SimCity Creator for the Wii Be a powerful mayor -- create, enjoy and destroy your ultimate city. Start by zoning your city, constructing homes, businesses, factories, skyscrapers, freeways, railroads, and much more. SimCity Creator is a visually exciting experience with a completely new user interface, designed specifically for the Wii and the Wii remote. You'll discover many ways to customize your city, including 13 city styles to explore, such as American, European and Asian themes. More city styles will be revealed, so stay tuned for more information!

You can also place a selection of more than 30 "Hero" buildings into your city to make it distinctive and momentous. Some of these iconic buildings are based on the current day, some on history and some on fantasy. The more city styles you explore, the more Hero building options you have.

For the first time, take the liberty to build transportation systems with free placement of rounded and curved roads and rail lines, taking your city to new creative and curvy heights. And get a new perspective on your cityscape from a helicopter, a jet or a propeller plane which you can use to fly over your creation. Check out what you've built in your aircraft of choice!

Disasters that players of SimCity always love remain an important and entertaining element in SimCity Creator. Using the Wii remote you can create earthquakes, tornados, call in destructive robots and monsters, create fires and discover many more ways to cause havoc. You created it, and now you can destroy it. With hours of fun and replayability, the fate of your city and its citizens are in your hands!

SimCity Creator for Nintendo DS Guide your city from ancient times into the future with SimCity Creator for Nintendo DS. Evolve your city through time, starting with ancient times, the middle ages, modern times, present day and the future. Four play modes are available, Challenge, Free Play, Chance Encounter and Gallery, giving options to make the game as challenging or as creative as you want. Earn epic landmarks along the way to enhance your city and mark your progress into the next era. Choose your path through history and make a city for the ages.

"SimCity Creator for the Wii and Nintendo DS brings two separate, delightful new ways to create, enjoy and destroy your own cities," said Rod Humble, Head of Studio for The Sims Label. "On the Wii, for the first time in the SimCity franchise, you will have the ability to build curved roads and differently shaped zones allowing you to make more authentic places all utilizing the motions of the Wii remote. Employing the new city advisor system, you will be able to make the game as complex or simple as you want. On Nintendo DS, we will give you the ability to make a city develop through time and to overcome the different challenges each era of urban development presents. I know both long-time and new SimCity players will enjoy these innovative experiences in SimCity Creator starting this September!"

SimCity Creator will be available on the Wii and Nintendo DS on September 22, 2008 in North America and on September 19, 2008 in Europe and Asia-Pacific regions.

About SimCity The original SimCity was distributed in 1989 and was critically acclaimed garnering dozens of awards and selling millions of copies internationally. SimCity 2000 followed in 1993 and SimCity 3000 was released in 1999. EA shipped SimCity 4 Rush Hour and SimCity 4 Deluxe Edition in 2003. SimCity Societies shipped in November 2007.

About Electronic Arts Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS, EA, EA SPORTS Freestyle and POGO. In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at www.electronicarts.co.uk/press

EA, EA SPORTS, EA SPORTS Freestyle, POGO, The Sims, MySims, SimCity, SimCity 2000 and SimCity 3000 are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Wii and Nintendo DS are trademarks of Nintendo. All other trademarks are the property of their respective owners.