...About half of them under the permissible age...Can't get started on your life of crime too early these days...
Take-Two Interactive boss Strauss Zelnick reveals new life-to-date sell-in milestone for open-world action series; GTA IV responsible for 25 million.
The Grand Theft Auto franchise has now shipped 125 million units life-to-date. Take-Two Interactive CEO Strauss Zelnick revealed the milestone today during his presentation at the Credit Suisse 2012 Technology Conference. This figure is up 11 million units from the 114 million Take-Two announced in September 2011.
Zelnick did not provide further details on how that figure breaks down between installments. A Take-Two representative confirmed the figure with GameSpot today, noting that 2008's Grand Theft Auto IV alone shipped 25 million units.
Zelnick also explained why he believes the Grand Theft Auto series is so popular, likening it to that of the long-running James Bond film franchise, which marks its 50th anniversary this year. He said much in the same way that a new Bond film is not typically released every two years, the same can be said for Grand Theft Auto games. This release schedule keeps the series "special," he said.
But what about the year-in year-out success of the Call of Duty brand? Zelnick praised Activision CEO Robert Kotick and the multiple development squads needed to release a "quality product" every year, but he said this business model has risks Take-Two is unwilling to take.
"IP that is annualized eventually seems to hit the wall and we don't want our IP to hit the wall."
"It's our view that if you want intellectual properties to be permanent, then you run the risk in that circumstance of having consumers fall out of love with that franchise. [Activision] obviously views the world differently."
To prove his point, Zelnick said it is his understanding that Call of Duty: Black Ops II did not perform as well as last year's game, Call of Duty: Modern Warfare 3, a sign that the series is beginning to slow.
"That's never been the case with one of ours," he said. "Ours do better each time. Our view is it's hard to make permanent intellectual properties if you annualize it, with the exception of sports titles. So far that's proven to be the case. IP that is annualized eventually seems to hit the wall and we don't want our IP to hit the wall."
GTA 5 should be xbox exclusive or else rockstar will have to dumb down the game for the useless ps3.
alright alright alright wait a minute buddy i respect your opinions a WHOLE lot and you have your opinions and i have mine own and i am on the same page as you. i have a Xbox 360 also and a PS3 but when you said that the PS3 was useless i would have to disagree. lets say that both consoles are great because i have TONS of respect for you and for your opinions too.
@SangheliZealotX it had to be pc exclusive if you really dont want any dumbing down, just look at what the community did for GTA4.
I get nervous, wondering if this GTA might be the downfall of the series... but then I thought about Red Dead, Bully, and Manhunt and I felt a lot better because I realized Rockstar isn't Treyarch or Infinity Ward, because they always release quality games.Congrats, R*!
I've never enjoyed a single Rockstart open world game other than Bully. I thought GTA3, Vice City and San Andreas were boring. When GTA4 came around, I was ready to give them another chance, but I quickly saw that they had messed up again. The cars controller horribly. Your character controlled like a tank. The shooting and combat was abysmal, mostly because of the terrible controls and the disconnect between button presses and action on screen.
I then rented Red Dead Redemption when it came out since I wasn't going to give them any more money, and it had the same exact problems as GTA4, the horses controlled terribly, your character felt like a tank, and the combat was some of the worst in the industry. I enjoyed Bully very much, and I enjoyed Max Payne 3, but Rockstar makes some terrible open world games.
Red Faction: Guerrilla, Saints Row 3, Sleeping Dogs, these are great open world games that show you can have great combat, great controls, and great stories without having to handicap your game right from the start because you're desperately trying to make it as "realistic" and "cinematic" as possible. And that's where Rockstar goes wrong. They sacrifice fun and useability in the name of being realistic. Their characters don't need to control like tanks...they don't need to have some of the most unpolished shooting mechanics in games, and the cars don't need to control like tanks on ice skates.
They don't need any of this, as long as they realize that sacrificing fun for the sake of being "realistic" is the wrong way to go.
@EKGProd Bully? No other open world game made from Rockstar have you enjoyed, but Bully? You suck at games and you should stop playing. For your own good.
@EKGProd I know for sure you don't even believe all the crap you just said. You don't know what is a good game for sure.
@EKGProd Everyone is entitled to his own opinion, but you spew so much bullshit in here that nobody can see clearly anymore.
@EKGProd How does it feel? Hating every perfect game ever made but still liking that awful Metro 2033 game?
@EKGProd "Sacrificing fun for the sake of being "realistic" is the wrong way to go."
while adding BULLSHIT for the sake of being fun is the right one
stating that Red Faction: Guerrilla is superior to GTA IV (or even GTA 2) in story and fun is a crime really .... not to mention SR 3 or the dogs
Saints row 3 great combat? Its combat is awful compared to gtaIV (and yes I can say this because I played both too) , not only that but the car handeling, physics and graphics are better. Saits row 3 is fun and I love that you can customize the character but its nowhere near as good as gtaIV or RDR
@EKGProd i fell sorry for you.
Judging by how the PC version of Max Payne 3 turned out I can't imagine why they aren't working on a PC version of RDR :|
@blurr82 I don't know, I have the PC version of MP3 and I can't seem to find any issues. It's not what I expected, as a whole, but It's a great game. Not perfect, just great.
I like their strategy, but there's one thing I'm concerned about. When GTA IV came out, being the first GTA in a new generation of consoles, it had a lot better graphics than SA, but instead, it (arguably) had less content. So what if we fall in a loop of improving graphics and loosing content in every generation change, resulting in a steady level of content throughout generations? I really think they should stick to something not far from this gen graphics in the next gen and instead improve in the content.
@MarcjinJaume After GTAIV I don't think that'll fly. Part of Take Two's thing now is being on the cutting edge of graphics, so to cheap out next generation would get them a lot of flak. Compare to GTAIV, which although it wasn't really as expansive a game as SA, was still damned big and amazingly detailed. I personally don't think it was as fun , but the sales speak for themselves as far as what people think of the strategy they took.
I'm looking forward to GTAV, and in general I think Take Two's one of the better publishers for precisely what Zelnick there articulated. I only wish some other publishers I don't particularly hate would follow the same strategy, like Ubisoft with Assassin's Creed. That said, AC3 is astounding, especially considering they just released a game last year, so maybe they can get around it.
@OJ_the_LION @MarcjinJaume Assassin's Creed III is different from the other AC games, it was put into development after the release of either the first or second AC game (can't remember off the top of my head) by the same studio; it's been in the making for a couple years now, which is why it upholds the same level of quality as the first and second games. It really proves to me just how big of a difference a year or two of development time can make, and it hurts me even more to see all these annually released games degrading in improved quality (as in, the game doesn't get any worse, it just gets less better, if that makes any sense).
That's good I for one liked GTA4 but I still think that San Andreas and 3 were better. 5 has a lot of potential I'm hoping it will be good.
one thing rockstar needs to do to not hit the wall is to stay light years clear of Liberty city - ever again -
@xhawk27 Oh, and Sony.
@xhawk27 They basically put the DLC on the disc already. 3 characters, 3 stories. But yeah, they will. They spent far too much on development to only release a single game. But I don't think Rockstar will rip us off like Activision, EA and Microsoft with many tiny DLCs or pre-ordering DLC. It will be big, comprehensive and you'll be able to get a physical copy. Rockstar and Ubisoft are pretty much the last publishers who really care about quality.
@thread-of-redI like playing as a hot babe as mucha s the next guy but not in gta. thats a game where being a bad ass dude is best.
@thread-of-red Go play sims
@thread-of-red you should try home-economics or something like that...... GTA gaming doesn't seem to be your thing...
@thread-of-red its not a cooking simulator
Content you might like…
Here's what happens in Grand Theft Auto V when you get off the beaten path and explore the sandbox at your own pace.
- May 2, 2013
Users who looked at this article also looked at these content items.
Avalanche Studios co-founder says developer's ambition is for action, not moments that make players cry; steampunk-style game on hold. Full Story
- Posted May 15, 2013 11:33 pm AEST
4A Games creative director Andrew Prokhorov thanks Jason Rubin for telling the studio's story, but says, "We deserve the ratings we get." Full Story
- Posted May 17, 2013 5:44 am AEST