Lego aware of brand saturation fears

Lego games for me is like comedians trying to do an Arnold Swartzenegger impression for the 1,000th time. It was great once but It just gets old.

GTA Lego!

we want lego Counter-strike

I get the criticism that the games are all the same but I still love them.  Part of that is I am really OCD about collecting things in games but I hate when it's ridiculously hard or time consuming like the pigeons in GTA IV. With the Lego games you've got a pretty stress free 100% achievement list.  Plus I'm a huge fan boy and the properties they do are pretty much all fan boy fare.

They have milked it far too much already, they stick 'lego' on something new seemingly on a monthly basis & frankly I'm pretty sick of seeing the same rubbish churned out again & again.

But, saying that, someone out there obviously likes it because they make money.......can't think who that would be......but no-one I know, thats for sure, fasure!

no matter how many games lego does it will always be better and more innovative than fifa and pro evolution soccer who releases games every year and only changes players around -_-x

This game looks really awesome.  If I had never played a 'Lego' game, could anyone suggest me a game to start on?  Like, which is one of the better ones I could get my hands on?  I own Wii and PS3.

I don't mind the saturation as much as I mind all the bugs that have been coming out with the last few games... I got so fed up with Lego POTC that I stopped playing...

Keep doing great games, and the saturation won't come. Simply and 1-2-3. After two Lego Batman, how about a Lego Marvel?

Saturation?!...of Lego?! nooo way!  (yes, I'm laying on thick sarcasm.)

There are stuff-all decent LotR games.  So, Lego can't really go wrong here.

...as long as Suaron is playable!

The only Lego games I own are Harry Potter: Years 1-4 and 5-8. But the only reason I bought them was because we (my family and me) liked HP and because the actual HP games were twank. Mind you, I will be buying Lego City Undercover so maybe Lego itself does have something to do with it.   

We know it is tied to physical toy set. And the next game will be LEGO Marvel Heroes... Mark my words.

LEGO acquire most of the good saga franchises. 

I personally dont own any of the lego games, i think they are for the younger gamers but i think its great for the kids to play through epic story's in a non violent way.

My little cousin loves all the lego games and always gets me to play them with him when i visit. 

rock raiders. that is all.

'Lego LEGO'!!!  Tha'd be off the chain, son!

Lego MGS...

This one looks to be a pretty cool game. Adding novelty, as the article said, is good and all, but it has to be more than a mere "novelty". It has to be enough to enrich the game and take it to another level. Otherwise, it's just not enough to warrant a full price purchase of the game.

Looking at all these wishes I thought about another thing. The beauty of my Legos was that I could mix and match them however I wanted - pirates with eqyptians, Star Warsers with westerns etc. When Lego Star Wars game included Indiana Jones as playable I thought it was a sign of the future, but since then crossovers haven't gotten any speed.

So basically Lego could aim to do 1 huge Lego Universe game that has all those, more or less the entire history of Legos from originals to licensed. It's probably difficult and expensive to get all the licences, but atleast for the smaller franchises it would make sense to combine them in 1 big game. Even if the game is to be a linear adventure/collecting game.

yeah brand saturation....thats the issue.... the StarWars franchise is a better example of brand saturation, they have a lot of hit and miss through 4 decades but they keep coming at it. as long as the ppl iskeep buying they will keep pooping lego games of about anything.

Legos will be released into the atmosphere, assuring *puts on sunglasses* COMPLETE BRAND SATURATION!

I honestly can't wait until a LEGO Hobbit game.

I liked LEGO games until LEGO Indiana Jones: The original adventures. I just can't take them anymore, specially the Harry Potter franchise. I hope LEGO LOTR don't disappoint me.

It would be cool to see a lego videogame franchise, lego mario bros, lego final fantasy, etc.

I like the lego seires. although i cant play them alone. 

I wonder why GS cares to post this kind of news, I mean, they are talking about money here, how the LEGO brand is aware of saturation and such; is not something that I, a guy who really don't care about "gaming market reality", care to discuss. I'm a romantic gamer who still believe developers put their hearts instead of bets in the business.

The lord of the rings console games have not been all that great, I liked two towers but the lego theme should offer some humour and less crash and slash

I actually like the games, but I've started to forget what real legos are like. Mostly because I don't play with them anymore, but partly because their video games seem to take up so much of the picture now.

don't wanna be oversaturated

Well, brand saturation of LotR games is CERTAINLY an issue, and something to avoid, since the various others are largely disappointing and are about as wearyingly-contrived as Guild Wars games. I REALLY hope something fresh comes along, but I am slightly more interested in having a more open LotR universe and less a tiresome revisiting of each and every movie or even book sequence. Too often in these games there is fatal limitation to what WAS written and not what HAS YET TO BE WRITTEN or that which may be derived from what was alluded to. Guaranteed, Middle Earth and Ea are MUCH larger than what can be crammed into a handful of arguably canonical books. 

they don't suffer from game fatigue because their target demographic are younger audiences for the most part. I know there are plenty of adults that enjoy the lego games, but most of these sales come from younger audiences who might not have enough gaming experience to know game fatigue which leads to a brand saturation....