Merchandising Flood Stores with Ice Age 2 the Meltdown Videogame for Wii
Press Release
LOS ANGELES (December 05, 2006) – Sierra Entertainment, a division of Vivendi Games, announced today that the video game Ice Age 2 The Meltdown, based on the worldwide blockbuster animated film Ice Age: The Meltdown from 20th Century Fox is available at retailers nationwide on the Wii video game system.
The unique Wii Remote and Nunchuk controllers allow players to guide their favorite Ice Age: The Meltdown pals through challenging puzzles and exciting mini-games.
"Ice Age 2 The Meltdown and the Wii are a perfect combination for family fun this holiday season," said Cindy Cook, chief strategy and marketing officer, Vivendi Games. "Fox has stepped up as a partner to offer an incredible amount of talent, assets, and effort to the game, which also takes full advantage of the Wii Remote's motion sensors. The result is an action-packed adventure featuring non-stop entertainment that is sure to appeal to gamers of all ages."
Elie Dekel, executive vice president, Fox Licensing and Merchandising, added, "This game is the perfect complement to the film and a great way for fans to extend their experience with the story and its characters."
"Ice Age 2 The Meltdown showed its strength as a popular movie-based kids video game with retail sales of over 1.3 million units and in the box office with sales topping $646 million worldwide," said Pascal Brochier president, global retail, Vivendi Games. "We are expecting Ice Age 2 The Meltdown for Wii to follow a similar course."
About Ice Age 2 The Meltdown Video Game The Ice Age is ending and our subzero heroes return in this action adventure video game set in a melting paradise of water parks, geysers and tar pits. Manny the Mammoth, Sid the Sloth and Diego the Sabre-Toothed Tiger are back and realize that the melting glaciers will soon flood their valley. Fans will be able to play as their favorite characters from the film and embark on a mission across an increasingly dangerous landscape towards their salvation from a huge glacial dam that is about to break, threatening to flood the entire valley.
Ice Age 2 The Meltdown Video Game is currently available at retailers nationwide for the PlayStation2 computer entertainment system, Xbox video game and entertainment system, Nintendo GameCube, Nintendo DS, Game Boy Advance and PC.
More information about the game can be found at http://www.iceage2game.com.
More information about the film can be found at http://www.iceagemovie.com.
About FOX Licensing and Merchandising
A recognized industry leader, Twentieth Century Fox Licensing and Merchandising licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Television and Fox Broadcasting Company, as well as third party lines. The division is aligned with Twentieth Century Fox Television, one of the top suppliers of primetime entertainment programming to the broadcast networks.
About Vivendi Games
Vivendi Games (www.vivendigames.com) is a global developer, publisher and distributor of multi-platform interactive entertainment. The company is the leader in the subscription-based massively multi-player online role-playing games (MMORPG) category, holds leading positions in the PC, console, handheld and mobile games markets, and is an emerging player in casual online games. Vivendi Games' two principal studios and publishing labels include Blizzard Entertainment, headquartered in Irvine, CA, the creator of World of Warcraft, Diablo, StarCraft, and Warcraft; and Sierra Entertainment, headquartered in Los Angeles, which includes Radical Entertainment, Swordfish Studios, High Moon Studios, and Massive Entertainment. Sierra's IPs include Crash Bandicoot, Spyro The Dragon, Empire Earth, SWAT, Darkwatch, TimeShift, Ground Control and Leisure Suit Larry. Vivendi Games is also home to Vivendi Games Mobile, publishing games for the mobile market, and Sierra Online, dedicated to publishing casual games for online play and distribution on all platforms. Vivendi Games maintains strategic relationships with industry leading content partners, including Universal Music Group, NBC Universal, Twentieth Century Fox, and Ludlum Entertainment. The company has 16 offices around the world conducting business in 75 countries.
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