SANTA MONICA, CA August 25, 2004MFORMA Group Inc. a leading global provider of wireless entertainment, is now releasing the mobile entertainment industry's widest array of sports products. As the summer sports season kicks into high gear with fans enjoying the height of the baseball season and the summer Olympic games and anticipating the upcoming football season, MFORMA is providing exclusive mobile applications from CBS SportsLine.com, Venus Williams, Barry Bonds, and Bill Parcells, in a new sports entertainment dream lineup that includes something for every sports fan.
MFORMA's sports products are designed to appeal to fan interest in the most exciting elements of sports--following live sporting events, tracking the accomplishments of celebrity athletes, playing high-end arcade games based on all major sports, and pursuing victory in the fantasy sports arena. MFORMA's lineup includes games, fantasy sports, news, schedules, and gameday trackers. (M)FORMA Sports provide consumers with a complete collection of products, setting MFORMA apart as the premier publisher in mobile sports entertainment.
"MFORMA has made a powerful debut into the mobile sports category with a broad product lineup that is second to none," said Matt Edelman, SVP, publishing. "We have the ultimate collection of games, including baseball, which is already a top performer, tennis, football, track & field, boxing, golf and unique celebrity-themed products. We have applications that provide play-by-play updates for every live game and a comprehensive news and information product. We also have the best fantasy sports product line tied to the biggest fantasy sports community in the country. Fantasy will be a killer app, introducing a whole new set of consumers to mobile entertainment."
[(M)FORMA Sports Application*; Available; Territories]
- Baseball '04 by CBS SportsLine.com; June ; Americas
- Track & Field '04 by CBS SportsLine.com [Epyx Summer Games Track & Field]; August ; Americas, Europe
- Venus Williams Tennis ; July ; Americas, Europe
- Baseball GameCenter by CBS SportsLine.com ; August ; Americas
- Barry Bonds Home Run History ; August ; Americas
- Golf '05 by CBS SportsLine.com ; August ; Americas
- Bill Parcells Training Camp ; August ; Americas
- Fantasy Football Companion by CBS SportsLine.com ;September ; Americas
- Football GameCenter by CBS SportsLine,com ; September ; Americas
- Football '05 Companion by CBS SportsLine,com ; September ; Americas
* Product descriptions, screenshots and other visuals available upon request
Coming this fall: Basketball GameCenter by CBS SportsLine.com, Hockey '05 by CBS SportsLine.com, Hockey GameCenter by CBS SportsLine.com, Winter Games '05 by CBS SportsLine.
MFORMA's new mobile sports products are now rolling out on leading wireless networks in North America and Europe. Please contact MFORMA for more information on specific carrier launch schedules.
About SportsLine.com, Inc.
SportsLine.com (Nasdaq:SPLN) is at the leading edge of media companies providing Internet sports content, community and e-commerce. As the publisher of CBS SportsLine.com and the official Web sites of the NFL, PGA TOUR and NCAA Sports, the Company serves as one of the most comprehensive sports information sources available, providing an unmatched breadth and depth of multimedia sports news, information, entertainment and merchandise
About MFORMA Group, Inc.
MFORMA is a leading global provider of wireless entertainment content. MFORMA provides wireless operators and their customers with the world's best content and brands, and provides developers and brand owners with the shortest route to market. MFORMA's customers include more than 100 of the world's leading wireless carriers. In addition to the industry's most comprehensive catalog of Java, BREW, SMS, MMS, and WAP games, MFORMA also provides sports, lifestyle, and information services subscription products. MFORMA's carrier-grade platform manages the delivery of downloadable games and applications for some of the world's largest carriers. With MFORMA, wireless operators can choose to utilize any or all of the MFORMA resourcestools, platforms and/or content. MFORMA is headquartered in Kirkland, Washington, USA with facilities in Los Angeles; San Diego; Cambridge, England; and Seoul, Korea. [www.mforma.com]
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