Former EA-er John Schappert now heading Live efforts; ex-Palm-er Barry Cottle tapped to top EA Mobile.
Last month, Microsoft announced it was losing Xbox marketing chief Peter Moore to EA Sports...and replacing him with former EA executive Don Mattrick. Today, the company announced it was hiring another ex-EA exec, John Schappert, to head its online gaming efforts in Xbox Live and Windows Live.
In 1994, Schappert founded Florida developer Tiburon Entertainment, which went on to become EA Tiburon, maker of the megapopular Madden NFL series and much less popular Superman Returns. At Microsoft, he will assume the all-new position of "corporate vice president of Live, software, and services." He will report to Mattrick, the senior vice president of Microsoft's still-unprofitable Interactive Entertainment Business, which includes the Xbox and Games for Windows units.
Meanwhile, back in Redwood City, California, EA today announced that it, too, has hired a new executive. The publisher has appointed Barry Cottle, former COO of Palm Computing's mobile content and wireless service divisions, as senior vice president and general manager of EA Mobile. EA Mobile is part of EA Casual--one of EA's four recently reorganized divisions--and was created after EA bought independent mobile-game developer Jamdat in late 2005.
Looks like Microsoft wins, by taking two corporate leaders, and losing only 1. But i think we'll all miss Peter Moore at Microsoft.
This kind of makes me think of a merge or buyout. I know EA is huge but in comparison to MS, it is very feasable.
VolcanoMan001, I think you're the one who should keep dreaming. You obviously don't know **** about economics. Tell me this, why are Nintendo and Sony happyily meeting margins and not making a loss on every console sold while Microsoft continues to lose a substansial amount on advertising, the hit they took for their warranty, more advertising, as well as all the money they have yet to make back? Neither Sony nor Nintendo are in that position. You're fooling yourself into believing you're better than everyone else. The fact stands their game division. Whether you'd like to admit it or not, the facts are there. And you're just in denial
Keep dreaming Pie_FOREVER. They do NOT look at the money as "added up" they look at it quarterly and yearly. Once they make a single dime in profit (projected at the end of this year even with the 1 billion charge) then that will be all the justification they need. You just don't understand; the earnings reports looks for lessening losses. As long as the losses are not becoming greater then investors are happy because they recognize that any new expansion comes with years of initial loss. It is called "investment".
It's sad to see people get disagrees for stating fact. The fact stands Microsoft hasn't made a single penny of profit from their entertainment/game division since it started. They are reaching nearly 10 billion dollars of money they have yet to make back, and it's a hole growing ever deeper. I don't get why Microsoft thinks they can pull this off. This isn't going to last forever. If you think 10 billion dollars is "chump change" to Microsoft (as many would use in their arguments), you have never been to an economics and marketing class in your life. 10 billion dollars is not chump change to ANY company. Microsoft's gaming division is failing, whether you like to hear it or not. It's fact and not some biased fanboy spouting garbage about another company. You can go spend a few minutes on Google and look it up yourself .
LOL, this is like a Fantasy Management League. I'll trade you my Chief Marketing Officer for your Corporate Vice President and a first round draft pick.
Prtofdacrowd: EA owns 25% of Ubisoft, and EA is looking to finish that off until they have the voting majority, so it won't be long until Ubisoft and EA are the same publisher. So you might say that Microsoft is already getting good with Ubisoft.
Maybe MS is giving up and EA will take over for the Xbox brand. It would be better then making their own console, the xbox has an established base with the highest attachment rate with a booming online marketplace and super successful Halo franchise. What does this mean for Xbox fans, exclusive EA titles.
I hope this guy decides to get more ambitious than he did with Superman Returns, if not it might not be so pretty.
There are more publishers than EA, maybe MS should try and get someone from Ubisoft! Maybe then we see the LIVE service live up to its full potential!
EA IS TRYING TO TAKE OVER MICROSOFT ALSO!!! UBISOFT WASN'T ENOUGH! And yeah to the person below who was asking, Yes they are making money, but that money is pretty much recovering what they lost from everything else, so they are filling a half empty glass that was once full.
"still-unprofitable Interactive Entertainment Business, which includes the Xbox and Games for Windows units." Isn't Microsoft doing well...?
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