Microsoft raises estimated first-day Halo 2 sales to $125 million-plus
The Seattle Post-Intelligencer quotes Microsoft's Peter Moore as saying the game shipped 2.38 million units in a single day.
Yesterday, Microsoft's corporate vice president of retail sales and marketing Peter Moore made one of the bigger boasts in game-industry history. "I'm calling a $100 million day on Halo [2] today," he said at Harris Nesbitt Playtime 2004 Investor Conference in New York City, according to Reuters.
Today, it seems that Moore actually lowballed Halo 2's opening-day sales. The Seattle Post-Intelligencer is reporting that Microsoft now claims to have sold 2.38 million units of the game in the US and Canada. If confirmed, that would mean the company's one-day take would exceed $125 million--exceeding even the highest-grossing opening weekend for a holiday film.
However, Microsoft's claims may be hard to independently confirm. David Riley, senior manager of the NPD Group, which currently holds a monopoly on nationwide game-sales data, said "it's difficult for anyone in the industry to provide such data in a timely and accurate fashion."
However, reps for game retailer GameStop told the Post-Intelligencer that they sold over 500,000 of Halo 2 in its 1,726 American stores--a record for the company. If GameStop's main rival, EB Games, saw similar figures--not to mention other game-selling outlets like Best Buy--Microsoft's claims could be well within the realm of plausibility indeed.
Content you might like…
Users who looked at this article also looked at these content items.
Hot Stories
Newsmakers
-
Biden: No legal problem with taxing violent games
United States Vice President Joe Biden believes there is no legal restriction on ability to tax violent media. Full Story
- Posted May 14, 2013 5:50 am AEST
-
Just Cause dev promises 'holy f**king sh**' moments in future games
Avalanche Studios co-founder says developer's ambition is for action, not moments that make players cry; steampunk-style game on hold. Full Story
- Posted May 15, 2013 11:33 pm AEST
Featured Stories
-
Bungie shoots down Destiny for PS Vita rumor
Developer confirms image suggesting version of upcoming shared-world shooter in development for Sony's latest portable is a fake. Full Story
- Posted May 16, 2013 10:08 pm AEST
-
Ubisoft planning to release games more frequently
Assassin's Creed and Far Cry publisher says its network of 26 studios and over 7,000 developers will allow company to ship major franchises more regularly. Full Story
- Posted May 16, 2013 9:42 pm AEST
-
Metro: Last Light dev responds to workplace conditions claims
4A Games creative director Andrew Prokhorov thanks Jason Rubin for telling the studio's story, but says, "We deserve the ratings we get." Full Story
- Posted May 17, 2013 5:44 am AEST
-
EA opens DICE LA to make Star Wars games
DICE head would also like to poach top talent from rivals Infinity Ward and Treyarch. Full Story
- Posted May 15, 2013 8:28 pm AEST
-
EA dropping Online Passes - Report
Future EA games won't require Online Passes; the service is being scrapped after tepid player response. Full Story
- Posted May 16, 2013 1:28 pm AEST






