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Shrek SuperSlam Released!

Press Release

Santa Monica, CA – October 25, 2005 – Ogre sized brawling action collides with the wickedly funny "Shrek" universe in Activision Inc.'s (Nasdaq: ATVI) Shrek SuperSlam. The melee game features fully destructible 3D environments where players slam it out as any of 20 of their well-known characters from the "Shrek" films and beloved fairy tales in single player Story mode and Mega Challenge mode or frenzied multiplayer Melee combat with up to three friends.

Shrek SuperSlam is available on the PlayStation 2 computer entertainment system, the Xbox video game system from Microsoft and Nintendo GameCube for a suggested retail price of $39.99. The Game Boy Advance and Nintendo DS versions are available for a suggested retail price of $29.99. In early November the PC version of Shrek SuperSlam will be available for a suggested retail price of $19.99. The game has been rated "E-10+" ("Everyone 10 and older" – cartoon violence and crude humor.)

"Building on Shrek 2's success as the best-selling children's game of 2004, we are working with DreamWorks Animation to create an all-new 'Shrek" experience," said David Pokress, vice president of global brand management, Activision, Inc. "Shrek SuperSlam will deliver the signature humor of the ogre and his friends as well as parody legendary fairy tales and popular culture in a twisted slam fest that will appeal to fans old and new."

Battling as one of 20 favorite "Shrek" and fairy tale characters, Shrek SuperSlam lets players unleash powerful slams, taunts and signature attacks, including Donkey's "Donkey's Charge," the swashbuckling swordplay of Puss-in-BootsÔ; Princess Fiona'sÔ devastating "Bouquet of Blades;" and Shrek's gaseous "Green Storm." Fans duke it out with the use of powerful potions, weapons and magical items and unlock new characters, arenas and costumes. Gameplay differs on the Game Boy Advance and Nintendo DS platforms.

Shrek SuperSlam was developed for the console platforms by Shaba Games, for the Game Boy Advance and Nintendo DS by Amaze Entertainment/Griptonite Games and for the PC by Lti Gray Matter.

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.4 billion for the fiscal year ended March 31, 2005.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spain and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

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