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Sony shuffles top management

By Eddie Makuch, Tom Magrino

Japanese tech giant appoints Andrew House to Group CEO of SCEI as Kaz Hirai moved to chairman position; honorary chair Ken Katuragi and current top director Akira Sato announce retirement.

In March, Sony promoted Kaz Hirai to executive deputy president, a move that appears to put him in line to succeed Sir Howard Stringer as CEO of Sony Corp. With Stringer expected to retire in 2013, Sony has pushed ahead with a management restructuring at its computer entertainment business.

Sony Computer Entertainment Europe (SCEE) president, CEO, and co-COO Andrew House will take over as president and group CEO of SCEI on September 1. House has been with Sony since 1990, and he has worked in a range of marketing positions at the company.

Also effective September 1, Hirai will become chairman of Sony Computer Entertainment International (SCEI). Hirai had held the title of president and CEO at SCEI since November 2006.

In his new role as SCEI chairman, Hirai will be responsible for "accelerating the implementation of a faster, stronger, and integrated strategy to create new user experience and generate added value by uniting hardware, content, and network, both for the home and on the go."

Ken Katuragi--known for helping successfully launch the original PlayStation and its successors--has retired from his honorary chairman position at SCEI as of yesterday, June 28. Kutaragi will remain with the company as a "senior technology advisor."

Lastly, SCEI's current chairman, Akira Sato, will retire from the company this August. He has been with Sony since 1991 and has helped the company grow through the creation of SCE Worldwide Studios and a global network of 15 Sony-owned studios. Those development outfits include Naughty Dog, Zipper Interactive, Guerrilla Games, Media Molecule, and others.

33 comments
SIMIFU
SIMIFU

Goodbye Ridge Racer :(

cameio
cameio

Thank you Akira Sato for everything, you did a great jop.

ChiefFreeman
ChiefFreeman

@Aeriscloud99 - more like a raise of $599,000 a year. Riiiiiiiiiiiiidge Racer!

nanorazor
nanorazor

@KBFloYd deputy presidents are just a fancy name for head of office (SCE). Chairmens are like highest rank and are declared as one of the owners of Sony

KBFloYd
KBFloYd

wait... so chairman is a lower position than president? he got demoted?

saiyajinsc
saiyajinsc

Does this mean no more Kaz at e3 sony press conferences?

somberfox
somberfox

@Cartr1dgeBased The PS1 was code named PS-X during its development. So Sony started that.

HaloPimp978
HaloPimp978

Kaz has done a great job so he deserves it.

Cartr1dgeBased
Cartr1dgeBased

@rasterror could you expand? im not sure what you mean

WolfGrey
WolfGrey

@CorruptGamerGX Heh Jack Tretton said that? Makes him pretty awesome in my book.3DS isnt anything that great anyway. Anyway grats to the guys up top.

dre256x
dre256x

Shuffle.... Some big heads needs to be let go, then hire few more network security guys with that money you will get from letting them go..

rasterror
rasterror

I want Ken Kutaragi back at Sony. I felt after he left SCE as a division went down. Sure it was ridiculously expensive when it first came out, but the PS3 wouldn't be the monster it is without his vision. It just feels like SCE lost its vision after he left.

punisher2k8
punisher2k8

Zipper interactive is starting to dissapoint me.. Other than that sony is O.K

CorruptGamerGX
CorruptGamerGX

@mjc0961 Why? Still bitter about his "3DS is babysitting-tool" comment? This article is about Kaz making his way to the top and not Jack Tretton.

endorbr
endorbr

"accelerating the implementation of a faster, stronger, and integrated strategy to create new user experience and generate added value by uniting hardware, content, and network, both for the home and on the go." Now that's what I like to hear.

Cartr1dgeBased
Cartr1dgeBased

why do people call the ps1 a psx? who started that... and why? the psx is a ps2/dvr. that is the psx, nothing else

vf21x
vf21x

Enough with this PC treatment of the father of PS. Ken Katuragi needs to get taken out to the back alley already!! He deserves no less after almost destroying the PS brand.

decoy1978
decoy1978

Gratz to those moving up. Oh man original PSX... I can't believe this much time has passed since then. So many great memories. I fondly recall Sony trying to break in when it was still a Sega vs Nintendo era. A lot of people were expecting Sony to fail. At the time, the prevalent belief was that there was no room for a 3rd console company. I'm really glad they didn't. Competition always breeds better products and always will!

Nathalmighty1
Nathalmighty1

I like jack tretton he seems like a decent guy and a pretty good public speaker. I like Kaz too and I know he will do sony proud.

MushroomWig
MushroomWig

@mjc0961 What, why? Jack T is a really nice guy, down to earth and modest. If you've ever seen him present E3 then you'll see that.

cajunstrike
cajunstrike

One wonders if the corporate changes are in any way related to the recent PlayStation Network security issues and resulting downtime.

Cloud737
Cloud737

That's Ken Kutaragi, not Katuragi (in the body as well as the snippet). You'd think that with all of crazy Ken's doings, the name would've stuck well in the minds of most. :P

gMcR
gMcR

This means Sony will change its company name to Riiiiiiidge raceeeeerrr!

Kenshiro_Kenoh
Kenshiro_Kenoh

dang so we wont see him again at next E3s? i will miss his riiiiiidge racer haha

bigmouthkid
bigmouthkid

Umm Gamespot it's Ken Kutaragi not Katuragi.

Swavo69420
Swavo69420

Hirai moved to Food and Beverage Chairman that way that won't bother him about Hackers...

Rubius02
Rubius02

So Hirai got kicked upstairs. Should have done that years ago.

fkbwii
fkbwii

Someone's gonna do it, why not me? Here it comes... It's Riiiiiiiiidge Raaaaaaaacer!

anotherone10
anotherone10

Kaz Hirai has been great for the Playstation division, he'll be a great chairman for SCEI :)

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