Edmund was right about Diablo 3. It is definitely stupid, when you leave a gamer to play a game without difficulty options. Maybe I do like to play on easy setting, but there are also numerous gamers that want to play a game on harder levels from the beginning.
As for Cliff saying about dynamic difficulty setting, I'm not in for it. If I don't like the game genre, I will play something else as there are thousands of good games on market. Every game has a core and if you split that core, you've just killed the game instantly.
@Grbonjic The concept of dynamic difficulty is faulty because it will always be quite a few steps behind you. It'll have to start somewhere and that'll have to be frighteningly simple to allow the lowest common denominator to get into it, then it'll take a level or more to learn how you like to play and adjust itself in an intuitive way that doesn't affect your immersion but doesn't leave you frustrated with the simplistic gameplay.