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21Jan 13

In the aftermath of the Sandy Hook tragedy we've seen numerous people jumping to blame video games as contributing to violent behavior. People familiar with gaming know the criticisms are unfair and unfounded, so why do they continue to be leveled against our hobby? The answer is the video game industry has an image problem and so far it seems to be almost completely unmotivated to work on changing it. A big part of the problem is misinformation and myth propagation on the part of people who are either uninformed or using the image to promote their own agenda. The latter group includes politicians and the NRA, the former includes almost anyone who doesn't play "core" video games.

Is this what the average person should think of when they think about video games?


However, the other large part of the problem is the immature and counterproductive attitudes that go into making and promoting violent games. It seems like a large contingent of decision makers are motivated to up the ante on over the top violence because they think it's cool and a good number of their customers think so as well. You end up with marketing like the "your mom hates Dead Space 2" where the key point is if the violence repulses someone, it must be cool.

https://www.youtube.com/watch?v=W4lP5oA6_G4

Then there's the bloody limbless torso promoting Dead Island 2 that was apologized for within a day of it's announcement. You have Mortal Kombat devs focusing on how extreme their fatalities are in previews. And of course we have countless games touting how cool it is to kill enemies because you get a slow motion close-up, blood sprays everywhere, limbs and heads come off and rag doll physics send corpses and parts splaying all over. We've all read and seen previews thay play up these things and I'm guessing I'm not the only one who thinks 'Seriuosly? Are you deliberately TRYING to make games look worse than they do and invite backlash?'

"As it turns out the brothel is a fine playground to show off Manhunt 2's new environmental executions, which as the name suggests has you using the environment to send badguys towards a very bloody end.

Not wasting any time the death toll begins with the receptionist, who is easy work thanks to a carefully placed telephone, now smashed through his face with scattered pieces of flesh littered on the floor."

Manhunt 2 Preview,

http://www.computerandvideogames.com/162841/previews/manhunt-2/?page=2#top_banner


I'm not saying violence is evil nor that it should be eliminated from gaming, but gaming industry leaders need to stop pushing it as if it were the best part of their games. I honestly think there is a strong element of man-boy immaturity motivating too many people in their design and marketing decisions. I'm surprised no one has yet done a research piece for some news outlet pulling the worst of these marketing attempts to show the public how warped game developers are.

On the positive side, the games industry needs to actively promote what's good about games. They teach all sorts of things to players other then death and destruction. Action games develop hand-eye coordination, strategy games develop logic and planning, RPG's and The Sims teach a bit about social interactions and multiplayer games feature actual social interaction. Most games feature some kind of problem solving, the basics of which can translate and aid in real world situations. Most importantly the deep stories that are integral to gaming now that can reach people with all kinds of ideas on a level that simply watching or reading a story cannot - there are still too many people who dismiss gaming as mindless button mashing. Almost everyone alive has played some sort of video game, and before anyone shouts that mobile games aren't real games, I would say that if Pong, Mainframe Star Trek, Pac Man and Space Invaders are games, then mobile games that are far more complicated qualify as well. The industry can point to the fact that the vast majority of people enjoy video games and somehow resist the urge to do violence.

It should also stress the fact that the games rating system was set up by the industry itself, it fairly and accurately indicates what sort of content a game has. It allows consumers to make educated decisions on what kind of games they're buying, especially when buying them for children.

If the industry continues to ignore it's image things will only get worse from here. There is no sense feeding the bad publicity and making gaming an easy target for people who want to deflect blame like the NRA or promote themselves as crusaders against violence "for the kids." Gamers have a role to play as well. Too many people have a knee jerk reaction to criticisms against violent content where they will simply vilify the complainer as an ignorant fool. Much as it may be justified, we should consider the message glorifying over the top violence sends about our hobby. We can't ignore the damage that is done by promoting graphic violence as the main appeal of gaming.

59 comments
franzito
franzito like.author.displayName 1 Like

CONT.

Now, as much as I enjoy Dead Space saga, I can't help to feel that I'm playing a cat and mouse clash, where we have Isaac as the mouse, and the Necromorph as the cat, in a hopeless struggle that states "if you don't dismember them, you'll be dismembered, skewered, whatever". The game makes everything to not rely only on Necromorph massacre as its "reason to be played". It has very solid puzzles and missions that keep you entertained but also gets you alert that, sooner or later, you'll encounter one or a pack of Necromorph that need to be done.
And how not to get carried away by the possibility of not only dismember but also stomp on them, making a blood splatter mess around you? It's violence with cruelty what we have in Dead Space! OH, MY GOD!! Call the police?

Nobody says violence is cathartic. That this catharsis help people, more than they imagine, to not lose their marbles and it's even healthy in some level. I'm not defending that violence should be the driving force of a game because, at some point, it starts to get pointless, offensive and inevitably ridiculous. The industry should re-evaluate its ways to promote violent games. And we gamers should re-evaluate how much of violence we can take. For life. Nobody can only enjoy violent games.

franzito
franzito

All your points are very articulated and they fit together. I share with you the same positive points games have, I mean, I learned so much through games, I even developed the taste to study mythology, I just won playing games rather than finishing them. The thing with the image video games promote is that, by highlighting violence as the "main purpose" of  games, the industry completely run over the other aspects even violent games may have.

I don't know if you have played Resident Evil and Silent Hill games from the past but there were always a screen before these games that it was like a warning, saying "This game has violence, gore and such" but the whole experience around them wasn't all about gore and violence! They drew us to focus on puzzles and heavy atmosphere, and violence was kinda secondary. There was blood and graphic deaths used to shock but also to simbolize a character's punishment, it wasn't that gratuitous back then.

matem8904
matem8904

Unfortunately being more and more extreme and pushing the limit is part of the game (literally). At least for some titles it is a must to top their predecessors in terms of violence. It's like slasher films: there was Saw, and then Hostel, now Human Centipede and it goes on and on...

Guest1001
Guest1001 like.author.displayName like.author.displayName like.author.displayName like.author.displayName 4 Like

I couldn't disagree more; games like Manhunt and Mortal Kombat may have used violence as part of their appeal but (A) that's their developers' prerogative, (B) they're good games in their own right and (C) they're not representative of gaming as a whole.

As much as I miss the more cartoonish games of my childhood -- the nineties and Crash Bandicoot -- there's also nothing wrong with violence in games. It CAN be appealing, such as in Mortal Kombat. It's part and parcel of the series and, in spite of a number of failed copycats, MK is now the only fighting game that offers that. It's the series' USP. When they toned down the violence for MK vs DC, the fans complained. Was that because of "man-boy immaturity"? Not at all. It simply wasn't what fans of the series expected. So naturally, when MK9 came around, Netherrealm Studios pushed the fatalities and x-ray moves, both of which WERE very impressive; they really got the most out of the Unreal engine. Are you saying that shouldn't be praised just because ... ignorant outsiders will complain? That'll always happen, regardless of how much or how little violence is put into gaming. There'll always be certain parties looking to hang the blame for society's ills on something like gaming to avoid facing the real issues.

Gaming has done nothing wrong. Why should it change? You write "I'm not saying violence is evil nor that it should be eliminated from gaming" but that's exactly what you're saying. Rather than say "there's a place for violence", you shrug it all off as "man-boy immaturity". Frankly, I'm proud of the gaming industry for being the one form of media that doesn't shy away from violence but, at the same time, has the creativity to build imaginative worlds and incredible storylines. It puts the audience in the place of characters in a way that other forms of media can't, and Manhunt -- which, incidentally, doesn't glamorise its violence at all and treats it as the dark, mature subject that it is -- would certainly qualify for that. I'll keep the violence, thanks, and let's leave the stifling of creativity and imagination to the movie industry.

edjos
edjos

@Guest1001 that's right.

Brakkyn
Brakkyn

I'm inclined to agree with the author.

gashoe13
gashoe13

Great blog - and what the heck sort of tasteless video game is that screenshot of up there ._.

abcdefgabcdefgz
abcdefgabcdefgz like.author.displayName like.author.displayName 2 Like

People complaining about video games are ignorant fools looking for excuses that is always what this stuff comes back to time and time again. Every single event like this comes out this same way just go check your history of columbine and all the other ones. You can look for tons of excuses/things to blame but it doesnt mean that is the direct cause.

Bayonetta2013
Bayonetta2013 like.author.displayName like.author.displayName 2 Like

@abcdefgabcdefgz Exactly. Columbine couldn't be blamed on video games. Or rather, it would be extremely hard given the innocent nature seen in most games of the 90s. 

And as Brian Altano and Greg Miller covered in the last episode of Up At Noon, shouldn't it be up to the parents to govern what their kids can do - what is okay and not okay? I'll admit I'm young, but I figure myself at a higher maturity level than most and can distinguish reality from video game. I also love the gaming industry for the most part. Sure, we're all crazies and dorks at the end of the day, but it's something we love, so for it to be slammed by a bunch of ignorant politicians looking to blame these shootings on games just annoys the heck out of me. 

In my mind (going back to your comment) that would be like blaming every sexual assault since 2009 a result of Bayonetta. xD

abcdefgabcdefgz
abcdefgabcdefgz

How though are movies or other forms of media excluded from being in the discussion? If kids under age never got them would it still be a problem?

rollerloller
rollerloller

in the 19th century it was books, movies and the media for the 20th century, and now video games are at the precipice of yet another moral crusade of the new millenium. now my only wish is to live long enough to yell at dubstep listeners 100 years from now on.


gomagomes
gomagomes like.author.displayName like.author.displayName like.author.displayName 3 Like

in the dark ages, the inquisition led probably the biggest human massacre only losing to the holocaus. were there violent video games in that time? I don't think so

St0Ne4Ge
St0Ne4Ge like.author.displayName like.author.displayName like.author.displayName 3 Like

I don't think graphic violence is the main appeal of gaming. I don't think we should do anything differently, some people, myself included enjoy violent games, I enjoy violent movies and I even think violent thoughts sometimes. I am not a monster, I am human, there is nothing inherently warped or disgusting about violence, we just have an innate interest in combat and killing things, probably bred into us from our ancestors survival of the fittest mentality.
 

Anybody that really enjoys games and has an appropriately wide ranging perspective of the media knows that although a select few games and genres focus on graphic violence, that doesn't represent gaming as a whole. So my point is we shouldn't have to change anything because people who have no interest in the hobby at best, are ignorant to what games are really about and at worst, are just using it as a scapegoat to promote their own agenda.

Don't let the people who's knowledge of gaming extends as far as a scaremongering article they read in a right wing newspaper make you feel like you are doing any harm to anybody for enjoying violent media. Freedom of expression is one of the noblest rights you as a free person have so do not let these politicians dictate to you what you should think, read, watch, listen to or play.

jeffrobin
jeffrobin

@St0Ne4Ge Totally agree. It's like if someone says a lie about you enough it automatically becomes the truth and you should feel guilty about it? No, of course not. If people are ignorant and want to be educated talk to them reasonably about the whole thing explaining that, yes, there are violent games out there but with most of them it's a conscious choice to inflict harm on innocents and only the most extreme games make it compulsory. Tell them that there is actually much more puzzle solving than violence in games and you can learn things from them that you otherwise might not care about. Assassins Creed is a good example, sounds like just another killing game but has a lot of accurate historical references and information - hardly what your average kill obsessed Neanderthal would be into. As soon as you start apologising for something that isn't your fault you end up in a place you don't want to be.

As for the people with an agenda, forget about them they don't want to know the truth or already do and don't care.

maxwell97
maxwell97

@St0Ne4Ge To add to that point, don't let anyone make you feel like you are doing harm by owning a weapon. The right to self-defense is no less important than the right to free speech. There's nothing shameful in having and carrying a firearm.

C-Stove
C-Stove

It's so stupid to blame games! One of the games they blamed was Dynasty Warriors...There aren't even guns in that game!!! Idiots...

gamefreak215jd
gamefreak215jd

There aren't that many high level violent games.

gamefreak215jd
gamefreak215jd

They are more focused on stopping virtual violence rather than real life violence.

sykopat99
sykopat99 like.author.displayName like.author.displayName like.author.displayName like.author.displayName like.author.displayName 5 Like

It's always someone else's fault, the oldest excuse in the book.

LukeWesty
LukeWesty like.author.displayName like.author.displayName 2 Like

Ocvourse there is violence in video games, this isnt new, games are going to differ from the movies world, I dont wanna play a love story game or a comedy game etc. If you take away violence in video game you take away 80% of the games and the gamers to go with it.

They jus need to stand there ground and the video game hater will run out of steam and quit hating.

foxrock66
foxrock66

@LukeWesty 

Comedic games can be beautifully executed without the need for senseless violence. Look at Portal 2. The same goes for love stories. While I have no issue with violence, to imply that it is needed in games is fallacy. It's one of many elements that can be interchanged with others at any time. It would be entirely possible to make a war game without any real violence, focusing instead on the mental horror or social aspects of it. Would it sell like COD? No, likely not, for the reasons stated in the blog

x-TwilighT-x
x-TwilighT-x like.author.displayName 1 Like

I agree with all of this, it's truly a great article.

It's a shame so many people are judging the book by the cover in the gaming world these days. However, when all of the books show the same things, it's really easy to assume that's all there is to it.

Unfortunately it would be a huge waste of breath trying to get the same people judging the metaphorical books to actually give them a chance. As gamers we could give so much insight to the people, if they would just listen. There are so many amazing, and beautiful games created, however with that being said there is always another end of the spectrum.

I think if the ones so ready to judge the games would just play a game like ICO, or Shadow of the Colossus, Or Bastion they would see the gaming world isn't quite what it's always made out to be.

DuaneDog
DuaneDog like.author.displayName like.author.displayName like.author.displayName like.author.displayName like.author.displayName like.author.displayName 6 Like

My take is that it is not so much the video game industry as American culture seems to accept violence in movies, TV, and in nearly all forms while often going into a frantic meltdown at the first sign of nudity. I have a friend who has no problem at all letting his son play the latest M rated games filled with violence...but if he learns that there is any 'sexual content' then his 11 year old is forbidden to play the game. 

I see the results first hand. A kid that talks all the time about blowing heads off, killing some kid (jokingly but still) that he doesn't like, and a very violent view of the world. Meanwhile he is the morale police and judges any and all around him that he perceives as being 'dirty' (sexual). Almost any question if you asked him on the appropriateness of using violence to solve problems... the answer would be yes. There are probably millions like him. I don't blame games... I played them as well. I blame parents that never confront their children when they are clearly exhibiting disturbing perceptions and willingness to become violent at the drop of a hat.

And the NRA has simply become to gun control like what PETA has become to the humane treatment of animals. I own guns myself and love animals myself but want nothing to do with either of these fringe groups.

thereal-15-cent
thereal-15-cent like.author.displayName 1 Like

A movie called "Bullet To The Head" is about to be released. That's as blatant as gun violence gets. Why don't people complain about that? Oh, right, because they're actually interested in seeing it. Hollywood is filled with senseless violence and killing. At the same time, people need to understand that most of these games aren't being marketed at kids. (OK, Dead Space 2 clearly was... And 10 year olds make up for 50% of BF3 and CoD players) It's up to parents to decide what their kids can play. Maybe politicians should target bad parenting instead.

yeah_28
yeah_28 like.author.displayName like.author.displayName 2 Like

This is absolutely true, i know that violence is not very important at all in a lot of games, and there is so much more to them, but when you watch the trailers, ads or anything like that, its a bloodfest.


I hate people who critize games not knowing about them, but i perfectly understand how easy it is to look at the gaming industry superficially and think its a twisted orgy of gore and murder, because while its not, it surely is advertised like that.


But we should also not forget that games this days are very primitive regarding story, mature and believable characters, or things like suspense, mystery, strategy etc.

Even RPGs from today are, except maybe The Witcher games, for advertising of pure violence to stop the industry needs to focus on improving other aspects than just action, violence, graphics and music, until that happens, graphic violence will continue to be the only thing in wich games have advanced so much that it can impress people in trailers and ads.


Older games were more complicated, had more strategy, better stories, much better dialogue, were more original and unique, no wonder how audiovisual quality and violent action is the only thing advertised, if its also pretty much the only thing that has improved over the years.

isshiah
isshiah

i'm not american, so the gun argument is lost on me, but i am an enthusiastic gamer. i agree with your points that the promotion of games should focus less on the violence and more on the story and and gameplay. i'm not a fan of horror films or horror games, but i enjoy some of the less over the top ones, like dead space.

anyway, imo, i'm less effected by video game gore than film/tv gore because it is computer generated.

i'm the kind of person that likes to have people on my side, so i think it's a good idea to change gamings perception and educate the ignorant, rather than ignore them and put up with their disdain.

JustPlainLucas
JustPlainLucas like.author.displayName like.author.displayName like.author.displayName like.author.displayName like.author.displayName 5 Like

On the contrary, the only way to go forward is to continue to push the envelope.  The problem is, those crying out still view video games as children's toys.  How many more violent games need to be made to get that message through their heads?  The only other direction is censorship, and that is not an option.  These games aren't being made for the people being offended by them, so honestly, the fact that they can't look away is their problem; the industry has no image problem.

tooplanx
tooplanx

@JustPlainLucas I'm sorry, but surely you must be a teenager or perhaps an immature male in his early twenties. This notion that extreme violence in games is a sign of maturity infuriates me. Only a immature male would think that. Extreme violence in video games (in most cases) is a constant indication that the industry is still generally very immature and usually tries to target immature adolescents who thrive on the titillation provided by unnecessary sex and violence. People will start excepting video games as an art form for mature adults exactly when games are no longer promoted on the basis of their gore and nudity content.

I'm not against any violence or sex in video games, but when it is done purely for titillation and becomes the focus of the game, it only serves to present the games industry in a bad light, and increases opposition to it, usually which is misinformed. 

It's a insightful indication of the immature mindset of the games industry when every single games website and games journalist seems scared to criticise violence in video games. Even in this blog he says "I'm not saying violence is evil...". Really?! Why not? Of course violence is a terrible thing (maybe not evil). Anyone who doesn't think violence is a bad thing has mental problems. Unfortunately though, violence is an ever-present factor in the world, and thus should be represented in video-games (as with any other medium) to some degree. But honestly, people are afraid to say violence is a bad thing?! Crazy.

Video games, along with all other art forms and mediums, contribute to the mindset of a nation and the world, and so if extreme violence and misogynistic representations of women are prevalent in those mediums it has an affect on the attitudes of the people of that society, however subtle. Personally, I'd like to see more truly mature video-games that attempt to tackle deeper and more meaningful issues, and make positive contributions to our mindset and way of thinking. Great Art has the power to change your life, and usually for the better. If video-games want to be accepted as a true form of art then this is what they should aspire to achieve.

platinumking320
platinumking320

@tooplanx @JustPlainLucas Those Artistic titles dont get enough light as they used to.

Problem is we don't promote games that criticize or hold up a mirror to the darker sides of the human condition, and even worse the violent ones are made too easy. They don't present  complexity in conflict, and from a good writers view, break the rules of telling fiction.

Metal Gear Solid 'though' its a half movie that made action gamers skip cutscenes, It talked very maturely about "War is Ugly" (meryl silverburghs words) the problem with Nuclear Weapons proliferation, privatized warfare and exploitation of warriors.   

Final Fantasy VIII had an cold emo introvert who fell in love and went out of his way for an annoying extrovert.

Even GTA for all the bad choices you have the freedom to make. It does hold up as a mirror of American social ill in the way it plays. Look at how quick the police, swat or Nat Guard show up to arrest shoot down your character if they see you jacking rides or terrorizing the public. A reinforcement rarely found in other games.

JustPlainLucas
JustPlainLucas

@tooplanx @JustPlainLucas Try 33.  Guess what I'm playing right now?  No ni Kuni, rated E for everyone.  Yes, I'm so immature because I only crave violence and sex in my video games.  I love how someone so assured of their own point of view lets themselves fly off the hinges with their assumptions.  Kudos to you.  

JustPlainLucas
JustPlainLucas

@tooplanx @JustPlainLucas No, your point is censorship, and since you're an advocate of art, you should know that.  You don't censor art; you don't stifle creativity, no matter how vulgar or shocking it is; you don't tell people what they should or should not be playing  They'll decide that for themselves.   Video games aren't just fighting for their right to be considered as art, they're also fighting against a stubborn view among parents and politicians that still think they're being made for their children.  You don't see other forms of media scaling back on their sex and violence.  How come NC-17 movies featuring Michael Fassbender going around jerking off and having sex with women through the entire film can still be made, but everyone freaks out when the side of a breast is shown in Mass Effect?  Come on, this has nothing to do with my maturity level.  

tooplanx
tooplanx

@JustPlainLucas Ok, you're 33. My point still stands. I don't understand how you can possibly think that pushing video-games to more extreme levels of violence can possibly improve the image of video-games in the eyes of the general public, or in fact improve the video games industry in any way.

bluefox755
bluefox755

@JustPlainLucas agreed, if there is one thing i've learned from watching the current state of affairs in washington, if you don't stand for something, stand loud and proud, you'll cave over everything.  We know this is ridiculous and nothing more than a political exploit of a tragedy.  So as gamers, we have no problem, it's not our problem as gamers that non-gamers are "offended" by anything we play

edjos
edjos

@bluefox755 @JustPlainLucas yes. a lot of segments go on saying we have bad cultural standards as gamers, sadly even some gamers themselves, and fail to notice that the game world is widely varied now, as in other entertainment or cultural environments -literature, cinema, television and internet. some dated individuals think we are all teenagers, when a great piece of the market is for adult gamers. We have to stand tall in this discussion so that people perceive this earlier.

foxrock66
foxrock66

@bluefox755 @JustPlainLucas 

It becomes our problem when that "not an option" censorship is forced on us. What would you rather have? A public who has been educated about games and therefore sees them as another legitimate media form instead of a tool of Satan, or an uneducated public who forcibly has our games censored because it offends them?

maxwell97
maxwell97 like.author.displayName 1 Like

Good points, although I might take issue with the assertion that the NRA is "deflecting blame." Guns and games are equally to blame for any mass killing, which is to say not at all. A psychopath is to blame. I'd prefer to see the NRA and the game industry find common cause, because at the end of the day, going after either games OR guns results from the same mistake - the idea that it's acceptable to violate the rights of millions of responsible citizens in the vain hope of making a few maniacs marginally less dangerous. If it's okay to weaken the Second Amendment in hopes that it "might save a single life" - why not the First?

Fun_In_The_Sun
Fun_In_The_Sun

@maxwell97 

The first amendment protects the speech of citizens from the federal government, it implicitly does not  afford one the right to say whatever one wants -- and this includes videogame developers -- assuming that it is the role of society to police what proper expression is. Private citizens trying to get game makers to alter the ways in which they create and promote games is exactly this type of police action, and a legitimate response to a perceived social problem which in no way compromises first amendment rights.

TheSorrow66666
TheSorrow66666

@Fun_In_The_Sun @maxwell97 they can try to judge me for not "having the proper social expression" but since they arent the actual law and only citizens all they can do is exile me from their groups which is fine by me. they cant control what i do or enjoy. and a group of parents complaining isnt going to change what games are made. those parents arent making the game company money. the 20 something buying them are. so they game makers could care less. they will change when people stop buying violent games. which will never hgappen

maxwell97
maxwell97

@Fun_In_The_Sun @maxwell97 It's not private citizens I'm worried about, it's the officials and bureaucrats talking about fines, bans and taxes. Boycotts or negative ads do not violate the First Amendment, while any government action could, and likely does. Also, remember that incorporation doctrine holds that state government is bound by the Bill of Rights, not only federal. So, any law, state or federal, that arguably violates either speech or weapons is likely to go the the US Supreme Court.

impossibleone
impossibleone

I remember there was a debate on ESPN about Kobe Bryant being in a Call of Duty Black Ops commercial and most of the beltway media blamed Kobe for being in the commercial as if he made the game himself. The punishment the beltway media gave the  marketers was really just a slap on the wrist. Honestly I think parents don't care about the ESRB rating system because that is not where the price tag is located.  Its frustrating to see ESRB rating system having less clout than MPAA rating system. Hell I see Halo toys in the kids section at Wal-mart but Halo is intended for mature audiences. I am not trying to make a case against violent video games but I am saying its hard to defend it. 

Coco_pierrot
Coco_pierrot like.author.displayName like.author.displayName 2 Like

When I look at it ... many ( if not all ) AAA games ( really I hate this designation ... ) are all about violence and they are like the only game we heard about. Last years, all the games that made it very far in the game of the year contest where AAA games and M.

This gen I only have Mortal Kombat, Heavy Rain, God Of War3, The Walking Dead and Fallout3 as M game. I feel he violence his justified somewhat. But game like COD is just about violence and make it cool. Maybe I'm starting to get old. I play more T games or E, some of them are more creative and not just use violence to cover every shortcoming.

LogicSavanT
LogicSavanT like.author.displayName 1 Like

I kinda feel insulted as a human when I realize what sells products to most people.  All hail the Lowest Common Denominator.  

Supergman86
Supergman86

This is a good idea. But I think  that stressing how gaming is good for you will only win over politicians and parents. As for gamers themselves and people who want to buy games, I don't think that that type of marketing will win them over to buy a game. It just isn't great advertising. And since gaming is at its heart a buisness, game companies will still use this  more violent type of advertising to draw in those who want an adrenaline rush from their games. Though I think it would be a good method for political ends.

realguitarhero5
realguitarhero5

I don't think violence marketing is bad, except that it is used with probably 70% or more games advertised.  Those that aren't are usually Nintendo or The Sims or a racing game.

Thunderstarter
Thunderstarter like.author.displayName 1 Like

Excellent post, and I agree wholeheartedly. Marketers revel in the bad publicity; it sells more games. "Wait, you mean if we put in a sex scene it'll get on the news? Do it.". It's a part of capitalism, and that's fine, but it's hurting the industry and the gamers who enjoy the games. 

starduke
starduke like.author.displayName 1 Like

Yeah, I;d say that the industry really isn't helping itself, or us gamers, out with the marketing. I'm not saying that they should take the violence out either. But, being a gamer shouldn't be a stigma.

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